The gym chain will put millions into four of its clubs in the San Francisco Bay Area, and soon, throughout the Western U.S.
24 Hour Fitness is going back to upgrade a handful of existing locations with new equipment, layouts and classes as part of a multi-million dollar modernization initiative that will start in San Francisco.
The brand just announced a multi-million dollar investment at four of its clubs in the San Francisco Bay area. 24 Hour Fitnesses in Fremont, Livermore, Walnut Creek and Hayward will receive new state-of-the-art cardio and strength training equipment, new flooring and lighting. New turfs for group exercise zones are coming as well.
“Over the last 12 months, we’ve worked diligently to identify clubs whose performance and attendance represented a new opportunity to better serve our members,” said Karl Sanft, CEO at 24 Hour Fitness. “We want to invest in those clubs to not only better serve our members, but to make these gyms stronger resources for an even larger community as they work out, connect, and thrive.”
A few sites will also feature murals depicting the Bay Area’s unique culture and identity by award-winning artist Chris DeLorenzo. “While fitness can be a personal pursuit and bring growth and fulfillment to individuals, my aim with this mural is to celebrate the unique energy and diversity of the community that sustains and motivates us,” said DeLorenzo. “Its composition is a reminder that there is a space for everyone in this place and outside it.”