The coronavirus has caused an enormous amount of uncertainty for individuals all around the world. With schools closing, sports suspended, people required (or urged) to stay at home, businesses are taking a drastic hit. Leaders in the sports & fitness industry are having to adapt accordingly, and continue to push the importance of a healthy and active lifestyle, perhaps now more than ever. Some are offering initiatives, some are generously giving and others are offering services to get more people moving. So far, just in the past several weeks, many companies are helping Americans accommodate to the current climate and the situation their customers face.