Fitness clubs led the way in year-over-year growth in store visits during the fourth quarter of 2024, Placer.ai says in a new report. With just two exceptions, the Y-O-Y visitation growth occurred on a weekly basis for this retail category, which grew slightly more than 4% overall. The major fitness chains cited by Placer.ai saw growth not only in Y-O-Y visits but also average visits per location.
Titled Q4 Retail Review, the Placer.ai snapshot surveys the landscape of fitness clubs, discount & dollar stores, apparel chains, grocery stores, superstores, and home improvement & furnishing chains to examine how each category performed in Q4. Within each category, there were standout performers, even with categories that experienced mixed results during the quarter.
Along with delving into the performance of fitness clubs in Q4, the snapshot also addresses the questions of which apparel chains led holiday shopping, which discount & dollar chains saw the most impressive growth and how Q4 2024 foot traffic in superstores compared to the year prior.
